Urban Decay for Latinas: A Social Media Plan

 

For the Latino Integrated Marketing Communications course at DePaul University (Fall 2013) with Latino Media & Communication Director and Lazos Latinos Founder, Cristina Benitez, my team and I were presented with a challenge -- to pick a brand that has the ability to connect with Latinos.  After conducting research on our target audience, we decided to create a social media plan for the cosmetics brand, Urban Decay.  The execution of the plan utilizes four social media platforms:  YouTube, Pinterest, Instagram, and Blogs.

 

To view the Urban Decay social media plan, click here.